playful promises

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We promoted one of London’s premiere lingerie companies in the run up to Valentine’s day. Our idea was to use quotes from classic novels by authors including Jane Austen, Charlotte Brontë and Elizabeth Gaskell which, read today, take on risqué meanings. In the same way that the product is designed for mischievous minds, the quotes are too. The press campaign that launched in a national fashion magazine is below. We also created packaging and a website that brought together all off the quotes.

Creative Circle 1 Bronze

EPICA 1 Silver 1 Bronze